Houston Set design

ROOT Sports | New set design and construction

Building a brand-new set for the DIRECTV Regional Sports Network in Houston was pivotal, solidifying the network’s identity and fostering a stronger bond with the local audience.

We envisioned a set design that transports audiences straight to the heart of Texas—enveloping them in the action and celebrating the Lone Star State’s distinctive spirit. Equally important was ensuring this concept could adapt to each market’s unique culture, so every network could share in that unmistakable Texas pride.