Salt Lake City Winter Olympics
NBC Sports | Total Package Design
The on-air package was implemented across various platforms, including NBC, CNBC, MSNBC, and the NBC website. We also developed specialized packages for high-profile shows like The Today Show, The Tonight Show, and NBC’s affiliates.
We aimed to design a campaign that was both visually striking and highly functional. Centered around practical techniques for the upcoming Winter Olympics, this approach would allow us to produce a wide array of elements—far beyond what could be achieved through animation alone.
Partners
Director of Photography - Larry Gebhardt
Ice Sculptor - Joe O’Donoghue
Recognition
Emmy - Outstanding Achievement in Graphic Design XIX Winter Olympic Games NBC
Emmy - Outstanding Achievement in Art Direction XIX Winter Olympic Games NBC
2 PromaxBDA | Gold
2 PromaxBDA | Silver