MLB regional shoot
ROOT Sports | Scenic video for the rebrand
Two dedicated teams traveled to every city, hosting an MLB team to capture baseball's regional essence and vibrant energy. The compelling visuals would become the cornerstone of the rebrand.
We wanted thrilling action and fun locations, so whitewater rafting on the Colorado River, Zip lining In the Rockies, filming 100 head of horses stampeding through a river on a dude ranch, and driving sports cars up the PCH or Ocean Drive in Miami were just a few of the fun things we did.
