The District

Choctaw Casinos & Resorts | Refresh & 360 Campaign

We refreshed the brand to show that Choctaw Casino & Resort is about more than gambling—it’s a fun, immersive entertainment destination for everyone. With the massive $600 million expansion underway, navigation became a challenge, so we needed to reassure guests that The District was still thriving. The District remained the go-to spot for all-around entertainment, featuring eight theaters, a bowling alley, and a sprawling arcade.

We developed a visual identity that strikes the perfect balance between playful and sophisticated, appealing to a broad audience while seamlessly aligning with the marketing campaigns of various movie studios.