Friday Night Fights

ESPN | Total Package Design

Unlike the grand Vegas bouts, ESPN fights often showcase boxers at the start of their careers—eager, passionate fighters giving everything for the sport. We combined live-action footage with computer effects to capture that raw determination, filming at Brooklyn’s legendary Gleason’s Gym. The iconic setting helped us embody the fighters’ grit and unwavering spirit.

Inspired by the boxers’ dedication and passion, we set out to highlight their relentless hard work and determination in a visually captivating way.