Friday Night Rocks
ROOT Sports | Music videos
Friday Night Rocks' transformed every Friday home game. We collaborated with Pittsburgh's finest bands, integrating their vibrant music videos as the show's opening and throughout in-studio segments. This initiative aimed to attract a younger audience and provided a platform for local talent, creating a win by blending the excitement of America's favorite pastime with the pulse of the city's music scene.
In just one day, we captured the raw talent of three local bands and artfully integrated Pittsburgh Pirates highlights into our music video opens and bumps every Friday night. This unique blend of local culture and baseball energy resonated so powerfully with audiences that the project extended for several more years.
Partners
White Like Fire @whitelikefire
The Hawkeyes @hawkeyesband
Daily Grind @realdailygrind
Editor - Brain De Herrera-Schnering